Male Magnum Male Nostrum: The genesis of the new faith as an emanation of Power; by Dario Lazzaretto (concept, voice and sound design).
In this age of television, power, intimately connected to the media, is promoting a new faith. The race to stardom as a new ideology of mass, the liturgy of the show, esaltation of its mechanisms and its values, becoming the new social rituals and gathering, and at the same time, instruments of cultural control.
this work turn around the regulation of a popular international television format, translated into Latin and played in the form of holy mass.
a r t i f i c e:The artifice is this new world faith. And also this way to represent it, it’s a artificial joke.
Male Magnum Male Nostrum
Artist: Dario Lazzaretto
Category: Video, Audio, Installation
Description:
Male Magnum Male Nostrum: The genesis of the new faith as an emanation of Power; by Dario Lazzaretto (concept, voice and sound design).
In this age of television, power, intimately connected to the media, is promoting a new faith. The race to stardom as a new ideology of mass, the liturgy of the show, esaltation of its mechanisms and its values, becoming the new social rituals and gathering, and at the same time, instruments of cultural control.
this work turn around the regulation of a popular international television format, translated into Latin and played in the form of holy mass.
a r t i f i c e:The artifice is this new world faith. And also this way to represent it, it’s a artificial joke.
Used Tool: YouTube.
Language: English.