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Mindless

Artist: Selina Shah

Category: Video

Description: with Julian Togar Abraham (Indonesia)

This was originally under the title Common T-Shirt when it was projected at the Yogyakarta International Videowork Festival #3 in 2007. It was commissioned for a side exhibition Guilty Pleasures (2007), which sought to explore our mindless fashion consumption without further thought about it’s ethical manufacture. When we look at something with closer inspection, we will uncover something more unnerving than our superficial desires that we are all guilty of. Images of a shopping centre escalator are projected onto the symbol of fashion- the white t-shirt like an empty canvas.

a r t i f i c e: The video records the unusual spectrum’s of projected light and corresponds with the manipulated ambient sound. It works as performance piece as well as a documentation.

Used Tool: Personal Website.

Language: English.